Universal Medicine markets itself as a complementary medicine organization that promotes healthy living, however, the Esoteric healing services sold by cult leader Serge Benhayon glorify death and reincarnation at the expense of physical and mental health. A critical element of Benhayon’s Livingness death drive is magical thinking, where Esoterically correct thoughts and behaviour are rewarded with improved reincarnations, while the contrary are punished with disease and adversity. His writings show how Benhayon has borrowed from New Age mogul, Louise Hay’s book of moralistic magical thinking spells, and reveal his toxic attitudes to the sick, disabled and marginalized.
From the safety of the protected Propaganda sites, Joel Levin expounds the kind of juvenile Esoteric fantasy that allows Universal Medicine cult apologists to deny harm and abuse in sadistic disregard for their victims. In this typically spherical ‘parable’, he tries to tell other cult members Serge Benhayon’s entranced followers are ‘ordinary’ and ‘equal’, but at the same time their access to Serge’s exclusive and overpriced ‘truth’ makes them special and ‘divine’.